The Juliet

A legacy for Milford

Situated in the tranquil coastal suburb of Milford, this apartment development embodies a deep sense of care and legacy. Inspired by its evocative name and picturesque setting, the brand concept weaves a narrative of timeless romance and charm. A refined visual identity, featuring elegant serifs, distinctive drop caps, and a balanced grid system, echoes the sophistication of classic literature. Paired with a warm, feminine colour palette, the design creates a uniquely inviting and enduring presence.

Strategy | Brand Identity | Editorial Design

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Baker Halls & Co

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Rawene